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Here's a GIF-ticle about the power of company swag and merch (but only if they're useful, high-quality products). The data is from PPAI Research and other sources.

ON USAGE:

8 in 10 people own and use promo products or company swag

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91% have at least one promo product in their kitchens; 74% in workspaces; 55% in bedrooms

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65% said they pass down promo products they don’t use instead of trashing them (in a continuous cycle of free marketing)

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AS COMPANY SWAG:

93% of employees said company swag makes them feel connected to their brand and teammates

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72% of companies said branded swag has helped them boost company culture

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AS ADVERTISING:

79% of consumers who see or receive promo products research the company after

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89% of consumers can remember the brand if their promo products were unique and useful

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AS B2B MARKETING:

85% of professionals said they recalled a B2B business because of their promo products

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Promo products prompted 5x more referrals from satisfied B2B customers (making it the most effective brand recall tool)