Both Boxaroo and Merchery run design-to-delivery platforms for company swag and corporate gifting, so on the surface they look like the same decision. They aren't. The gap shows up once you get past the catalog and into how each one bills you for storing and picking your merch, and where that merch actually sits before it ships. If you're comparing branded merchandise for business partners right now, those two details will matter more than which hoodie brand is in the catalog.
Here's what actually separates the two platforms, based on what each company publishes about its own pricing, warehousing, and catalog.
The products look similar on both platforms. The real difference is that Merchery charges you separately for storage and picking on top of your unit cost, while Boxaroo folds all of that into one price. On a recurring order, that adds up fast.
Boxaroo vs Merchery at a Glance
Here's how the two compare side by side on the details that actually affect your order, not just the product photos.
Fulfillment hubs
Singapore and Barcelona, covering APAC and EMEA
Belgium and the US
Storage fees
Included in unit pricing
€100/month plus €0.05 per product stored/month
Picking fees
Included in unit pricing
€2.70 per package (1 item included), €0.35 per extra item
Product catalog
600+ products, plus co-brand lines with Patagonia, The North Face, Stanley, Adidas, and more
Curated boutique catalog (Stanley, The North Face, Patagonia, Moleskine, Rains)
Novelty items
Custom LEGO figurines, Rubik's cubes, artisanal leather goods
Not a stated focus
Delivery track record
99.5% successful delivery rate, 450,000+ products delivered
Not publicly stated
Notable clients
Netflix, Visa, Spotify, Coca-Cola, Allianz, Salesforce, SAP, Microsoft
Slite, Algorand, CoachHub, VEED, Parity Technologies
How Pricing Actually Works on Each Platform
Merchery keeps its software free, then bills separately for every step after that: €100 a month plus €0.05 per product stored, and €2.70 per package picked with €0.35 for each extra item in that package. Shipping is charged at the real carrier rate on top.
Boxaroo bundles storage, fulfillment, picking, and packing into one unit price instead of billing each step separately. Its own production and warehouse automation lets it pass 1,000-unit pricing down to orders as small as 100 units, which is where its at-least-20%-lower pricing comes from. For a company running frequent smaller batches, onboarding kits, event boxes, quarterly client gifts, skipping the recurring storage and per-pick fee changes the total quickly.
Where Your Merch Actually Ships From
Merchery holds inventory in Belgium and the US, which fits a program concentrated in Western Europe and North America. Boxaroo runs its own fulfillment centers in Singapore and Barcelona, covering APAC and EMEA from the same account. If your team has offices, clients, or events spanning both regions, that's one dashboard instead of two vendors and two shipping relationships to manage.
Catalog Depth vs. Curation
Merchery runs a smaller, tightly curated catalog built around sustainable and premium brand names, which suits a boutique gifting program. Boxaroo runs a larger catalog at 600+ products across more categories, with the same class of recognizable co-brand names plus novelty options like custom LEGO figurines and Rubik's cubes for teams that want more variety without adding a second vendor for different use cases.
Before You Choose a Merch Platform, Check This
- Whether storage and picking are billed separately or bundled into your unit price
- Where the warehouse actually sits relative to your recipients, not just where the head office is
- Whether the catalog matches the volume and variety your program actually needs
- Whether pricing improves as your order size grows, or stays flat regardless of volume
- Whether delivery performance is published anywhere, or just assumed
FAQ
Does Boxaroo charge separate storage and picking fees like Merchery?
No. Boxaroo bundles storage, picking, and packing into its unit pricing. Merchery charges €100/month plus €0.05 per product stored, and €2.70 per package picked plus €0.35 per extra item.
Which platform has fulfillment in Asia?
Boxaroo does, with a fulfillment center in Singapore alongside its Barcelona hub. Merchery's public warehouse locations are Belgium and the US.
Is Boxaroo or Merchery cheaper for smaller, recurring orders?
Boxaroo extends 1,000-unit pricing to orders as small as 100 units, which tends to favor smaller and recurring orders. Merchery's per-step fees can add up for teams ordering frequently in small batches, though its software itself is free to use.
Which has a bigger product catalog?
Boxaroo's catalog runs 600+ products across a wider set of categories. Merchery keeps a smaller, curated catalog focused on premium and sustainable brands.
Boxaroo bundles storage, picking, and packing into one price and ships from Singapore and Barcelona, so your merch program doesn't need a second vendor for a second region.
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