The Power of Brand Merch and Company Swag

What can having custom merch and promo products do for your brand? 

We were going to write 3000 words answering that question, but (TLDR) we thought a GIF-ticle might be better. The data is from PPAI Research and other sources. Here we go.

ON USAGE:

8 in 10 people own and use promo products or company swag


91% have at least one promo product in their kitchens; 74% in workspaces; 55% in bedrooms


65% said they pass down promo products they don’t use instead of trashing them (in a continuous cycle of free marketing)


AS COMPANY SWAG:

93% of employees said company swag makes them feel connected to their brand and teammates


72% of companies said branded swag has helped them boost company culture


AS ADVERTISING:

79% of consumers who see or receive promo products research the company after


89% of consumers can remember the brand if their promo products were unique and useful


AS B2B MARKETING:

85% of professionals said they recalled a B2B business because of their promo products


Promo products prompted 5x more referrals from satisfied B2B customers (making it the most effective brand recall tool)

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