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Here's a GIF-ticle about the power of company swag and merch (but only if they're useful, high-quality products). The data is from PPAI Research and other sources.
ON USAGE:
8 in 10 people own and use promo products or company swag
![](https://cdn.shopify.com/s/files/1/0451/1386/8439/files/freestuffedited.gif?v=1601532648)
91% have at least one promo product in their kitchens; 74% in workspaces; 55% in bedrooms
![](https://cdn.shopify.com/s/files/1/0451/1386/8439/files/giveittomeedited.gif?v=1601532650)
65% said they pass down promo products they don’t use instead of trashing them (in a continuous cycle of free marketing)
![](https://cdn.shopify.com/s/files/1/0451/1386/8439/files/sharingedited.gif?v=1601533569)
AS COMPANY SWAG:
93% of employees said company swag makes them feel connected to their brand and teammates
![](https://cdn.shopify.com/s/files/1/0451/1386/8439/files/teamedited.gif?v=1601532648)
72% of companies said branded swag has helped them boost company culture
![](https://cdn.shopify.com/s/files/1/0451/1386/8439/files/companycultureedited.gif?v=1601532647)
AS ADVERTISING:
79% of consumers who see or receive promo products research the company after
![](https://cdn.shopify.com/s/files/1/0451/1386/8439/files/researchedited.gif?v=1601532647)
89% of consumers can remember the brand if their promo products were unique and useful
![](https://cdn.shopify.com/s/files/1/0451/1386/8439/files/brandedited.gif?v=1601533644)
AS B2B MARKETING:
85% of professionals said they recalled a B2B business because of their promo products
![](https://cdn.shopify.com/s/files/1/0451/1386/8439/files/rememberedited.gif?v=1601532651)
Promo products prompted 5x more referrals from satisfied B2B customers (making it the most effective brand recall tool)
![](https://cdn.shopify.com/s/files/1/0451/1386/8439/files/attentionedited.gif?v=1601532648)